About The Survey
Risky Business: Reputations Online™ is a worldwide online survey of 703 senior executives conducted by Weber Shandwick in cooperation with the Economist Intelligence Unit (EIU). It addresses such issues as the vulnerability of company reputations, the resources executives rely upon to assess company reputations, the identification and prioritization of online risks to reputation, the impact of traditional and new media on reputation, the globalization and localization of digital reputation, the viability and penetration of Web 2.0, the threat of employee cyber-sabotage, and most importantly, the best measures for protecting a company’s reputation online.
Weber Shandwick will be following up on this initial release of Risky Business survey results with additional reports that will focus on select segments. Stay tuned.